3 posts, 3 users
Jason Reneau
42 posts
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So this week’s question(s) are all around “What is the Price of Knowledge?” Now that you’ve been able to see a few representative video lessons, we have two questions for you: 1. What’s the right price for these videos? – $.99, $1.49, or $1.99 2. How much less inclined would you be to make a purchase if you had to purchase 5 credits for $4.95 instead of being able to purchase a single video for $.99? a. Much less, b. Somewhat less, or c. Not that much difference As always, any and all feedback is appreciated! |
Keith Fraase
12 posts
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Hmmm, well I come from the generation that does not believe in paying for anything. Having grown up in the era of Napster, myself and most of my friends are computer savvy enough to be able to find most anything and everything for free on the net. So, I have an immediate apprehension to increasing the cost of the videos. My concern is how to make it so that individuals like myself will become initiated with MindBites what with having to front money before every seeing any site content pre-purchase. I like the idea of a $.99 video in that it’s nice and neat and we’ve already become inundated to the concept what with iTunes and such. But if that is financially difficult for the website, then I lean more towards the concept of purchasing a packet of credits, but only if I’ve been given ample opportunity to see some test videos (and they have to be good!). This might get me hooked and, if I like what I’ve seen for free, I’ll probably be very interested in seeing what I could get if I put up some money for the videos. |
MattV
1 post
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A very tough decision. Generally, the biggest decision is pay versus free. Did you read the penny gap? http://redeye.firstround.com/2007/03/the_first_penny.html Since you’ve gone in the pay direction, you may want to start around a $1.99 with the option of going down to the $0.99 price latter (or at least test out elasticity of the price point with specials and different package deals on a larger scale). |
