How to Write an Executive Summary

The executive summary is the most important part of your business plan. Potential investors and partners need to know who, what, and how your idea will come to fruition.

Having a compelling and well written executive summary is your best and usually only way to get venture capital firms and angel investors to actually read the rest of your business plan.

Even the best business idea, with the most sound numbers, and skilled management team, can fail if their executive summary can't entice anyone enough to actually read their business plan.

This lesson brings expert advice on making your executive summary compelling and the best ways to sell your idea with strict space limitations.

Growthink Inc. provides business plan consulting, feasibility studies and investment banking services.

Concise & Informative

07/14/2008

~ alexjurek

A good overview of what information potential investors expect in the Executive Summary of a business plan. Great information whether this is the first plan or you need a refresher for your next one.

Good stuff to keep in mind

05/27/2008

~ Judd

I found this lesson to be pretty informative and well-organized. It's always good to remind yourself of what matters most when writing with a specific purpose in mind. This video practices what it preaches by being clear and to the point.

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Good info but...

05/21/2008

~ dgilder21

This video contains good information but doesn't do a great job of delivering the information in an interesting way. There is nothing but text, a few animated shapes, and a narrator explaining what we are reading on the screen. I found it hard to stay int

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