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Business Planning: The Customer Analysis Section

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About this Lesson

  • Type: Video Tutorial
  • Length: 4:05
  • Media: Video/mp4
  • Posted: 04/24/2008
  • Use: Watch Online & Download
  • Download: MP4 (iPod compatible)
  • Size: 17 MB

This lesson talks about the customer analysis section of your business plan. Customer analysis is very important because, well, these are your customers, this is how you plan on making money.

Knowing exactly who your customers are, and more importantly, how to reach them are some of the key aspects of good customer analysis.

This lesson shows some of the best ways to find out this information and how best to present this information so that investors see the value and potential in your target market.

About this Author

Growthink Inc
Growthink Inc
4 lessons
Joined:
04/18/2008

Growthink Inc. provides business plan consulting, feasibility studies and investment banking services.

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Recent Reviews

Alexjurek_homepage
Hadn't Thought of That
07/14/2008
~ alexjurek

I am familiar with the idea of a customer analysis, but I hadn't thought about analyzing your customers' customers. A little tidbit that could vastly improve your business plan!

Recent Comments

Alexjurek_homepage
Hadn't Thought of That
07/14/2008
~ alexjurek

I am familiar with the idea of a customer analysis, but I hadn't thought about analyzing your customers' customers. A little tidbit that could vastly improve your business plan!

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