Tony Alessandra: The Platinum Rule

Understanding behavioral styles is critical for anyone in business today. Contrary to the popular Golden Rule, people do not necessarily want to be treated the way you want to be treated. Everybody has a preferred way they like to be treated, and understanding behavioral styles will help you connect with others in a way that is natural and comfortable to them.

Get ready for an entertaining and insightful seminar delivered by award-winning business trainer and bestselling author, Dr. Tony Alessandra. In this powerful session, you'll learn dozens of ideas for understanding behavioral styles, and dealing more effectively with anybody and everybody you meet. You'll discover the best ways of building rapport, how to break the ice with strangers, how to quickly and accurately size people up, how to adapt your style to make the other person feel more comfortable, and a whole lot more. Once you understand and master these powerful people skills, you'll be better equipped to build and maintain stronger relationships than ever before.

Dr. Tony Alessandra internationally known for his behavioral styles training. He is a widely published author, with fourteen books translated into seventeen foreign languages. He earned his MBA from the University of Connecticut - and his PhD in marketing from Georgia State University. As a speaker, Dr. Tony Alessandra has presented his behavioral styles training to literally hundreds of companies in diverse industries and always receives rave reviews. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers", he was inducted into the Speakers Hall of Fame in 1985, and continues to be rated as one of the best speakers in North America.

Since 1988, Seminars on DVD’s parent company, The Yes! Network, has been producing live seminars featuring some of the finest speakers and trainers in North America. Over the years, dozens of industry giants have appeared, such as Brian Tracy, Denis Waitley, Les Brown, Jim Rohn, Tony Alessandra, Terri Sjodin, and Mark Victor Hansen, co-author of Chicken Soup for the Soul.

With the introduction of digital video (DVDs), along with numerous requests to bring Yes! seminars to other parts of the United States, and even other countries, Seminars on DVD was born. Now, all of The Yes! Network’s world-class speakers and seminars are recorded live, on high-quality digital video, so customers...

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